Web2 Interactive

User Research

User research is an integral part of our design process which allows us to uncover audience motivations, behavioral patterns, and problems or roadblocks. These actionable insights are fundamental to forming the strategy, concept, and design of superior sites. In every project, we tailor our approach to the client's specific needs using a variety of methods and tools.

User Research Services:

  • User interviews
  • Focus groups
  • Online surveys
  • Contextual interviews
  • Task analysis
  • Card sort exercises
  • Heuristic assessments
  • Web analytics review
  • Social network and media analysis

Usability Testing

Usability testing is most successful when it occurs early and often throughout a project lifecycle. Usability testing involves observing how users interact with live or prototype sites to identify potential usability issues. We can test current live sites to create a baseline, discover current usability issues, and uncover audience expectations. We test at all the stages of design and on various mediums, from paper prototyping to interactive visual designs.

Usability Testing Services:

  • Moderated and unmoderated usability testing
  • In-person or remote testing
  • Testing at various stages of the design process