Web2 Interactive

Content Strategy

High-quality content is the backbone of websites and intranets. Through user research, analysis of goals, and the application of best practices, our content strategists and information architects help organizations develop content and strategies that fit workflows and audience demands.

Clearly defined content governance and stewardship guidelines also help ensure continued success in maintaining and updating a web presence.

Content Strategy Services:

  • Content inventory
  • Content strategy to plan for the creation, approval, and publication of useful, usable content
  • Taxonomies and metadata frameworks for search engine optimization (SEO)
  • Defined content governance models to ensure ongoing site success
  • Staff training on the configuration, maintenance, and extensibility of the CMS architecture
  • Documentation outlining best practices for using the CMS to manage content, including style guidelines